Owning a business is the dream of many, and the reality for an increasing number of people. The big philosophical question is whether a business actually exists if it does not have a web site. As it turns out, a poorly designed (read: do it yourself site) will elicit as little of a response as if you had none at all.

That’s right, thanks to the inner workings of the search engines, even the one roofer in all of Auckland that is located just next door may not even show up in your search results because of poor web design.

Web design in Auckland does not have to be rocket science, though. You are better off without stopping to learn all the HTML and CSS, eCommerce best practices, and keys to fast loading. Let the experts do that for you, in an easy process just like they do at Geek Free Web Design.

That is the key to enjoying great web design in Auckland — hiring the professionals to do it for you. In case it is not clear here are some compelling reasons to consider investing in professional Web design in Auckland rather than attempting to do it yourself.

How Do Search Engines Work?

Truth be told, even the professionals have a tough time determining that some days. One thing it true, right now, Google scours the Internet for signs that a site has “validity” and “credibility” before referring anyone to it. It means having a name that is mentioned across credible sites, such as video platforms, on social media, and even in forums, by real people who have interfaced with your company.

Beyond that professional designers know that a slow-loading or mobile-design is a no-no with the search engines too. While people are increasingly turning to their smartphones and tablets to use the Internet, mobile-specific web design was sluggish and went out of style almost as quickly as it cropped up a few years back.

Instead, through HTML and CSS, the designers will make it so that the site adjusts according to the screen size of users’ devices automatically, without slowing down loading of your site. In addition, pairing the web design in Auckland with good practices on social media, establishing a blog, and building up natural and honest online reviews will make your business shine.

Going with Geek Free Web Design means that you will get the opportunity to enjoy professionals who know how to build a site without getting lost in their jargon. They are designers and know how to make a flawless site that adheres to good practices for today’s search engines.

While search engines matter, the people who will engage your site — your potential customers — matter even more. Consider how you want people to perceive your brand, services, and what voice you want to give it. Ensure that the logo and colors complement the overall messaging and design of your site. Hire the professionals and get the best in Auckland web design without a big fuss. This firm has a lot of great experience and work well with its small business customers to ensure that they get the design right.